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Time to ditch the selfie? Let’s #BEUNSELFIE and encourage skin confidence and friendship

May 23, 2016 by Works with Water
#BEUNSELFIE Works with Water Campaign

We think it’s time to ditch the selfie. Let’s #BEUNSELFIE and encourage and celebrate skin confidence and friendship. Launching today, 23rd May 2016, our Let’s #BEUNSELFIE campaign aims to encourage people to recognize, celebrate and reward truly supportive friends and help raise the importance of friendship in a world – both on and offline – where ‘selfie’ self-absorption and personal criticism is increasingly the norm.

Says our Company Founder Jules Birch: “When you consider that around 93 million* selfies are taken every day, it’s easy to forget that not everyone is confident about their looks and that criticism can be enormously painful.   Unfortunately we receive emails every week from men and women who are struggling with their skin condition, are frequently bullied and lack confidence.  They recoil from the very idea of taking a selfie.

“We need to stop being so hard on ourselves and each other in our quest for perfection and show a bit of kindness to those of us with personal doubts and hang-ups about how we look and feel.  If someone has helped a friend, colleague or relative with tips or encouragement or has been a recipient of some great tips or advice that really helped them face the world with confidence, then this is a great chance to thank them.”

“Imagine for a moment if you treated yourself with the kindness and compassion you treat your best friend.  You deserve to be kind to yourself – it’s not being selfish, it’s loving.”
Camilla Dallerup Motivational, Communication & Life Coach

Every week for 4 weeks, we invite you to nominate the true friends in your lives – those that have positively helped raise confidence and self-esteem with tips and advice from skincare to style – and give your reasons why that person is an especially good friend.  Nominate and share either via Twitter @HelpClearskin or

WIN! Share photos and Stories in our #BEUNSELFIE CAMPAIGN

We’ve teamed up with luxurious vintage/retro inspired loungewear brand Glitter and the Moon as part of our Let’s #BEUNSELFIE social media campaign. The most compelling entry each week will win an exclusive gift bag of personalised loungewear and help: skincare products, which will be delivered to the person you have nominated as your unselfish friend. The first winner will be chosen 27th May, with subsequent winners announced every Friday.

The #BEUNSELFIE campaign forms part of our Works with Water wider campaign to raise awareness of the importance of looking after your skin, particularly sufferers of debilitating conditions such as **acne, psoriasis and eczema.

*Selfie Statistics

  • Approximately 93 million selfies are taken every day (
  • The Oxford English Dictionary crowned ‘selfie’ the word of the year in 2013
  • 50% of men and 52% of women have taken a selfie (
  • Women may take more selfies than men but surprisingly (or maybe not?) men over 30 share more selfies than women over 30 (Techinfographics)
  • Unsurprisingly selfies represent 30% of all photos taken by people aged 18-24 (Samsung)
  • 14% of selfies are digitally enhanced. 34% of men admit to retouching every selfie as opposed to 13% of women (

**Skin Conditions: UK Statistics

  • Around 80% of people aged 11-30 are affected by acne
  • 2% of the population suffer from psoriasis
  • Eczema (dermatitis) affects 1 in 12 adults

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