It’s no secret that the 21st century man likes to pamper himself, men these days like to look and feel good.
But a new survey from HauteLook has shown that the number of men buying beauty products from the women’s section has risen by 76 per cent since 2010, which is a surprising rise.
Skincare was shown to be the most popular category, with men being drawn towards cleansers, moisturisers and eye creams to keep their skin in peak condition for longer.
The only thing putting men off buying a lot of these products is perhaps advertising and packaging, however most beauty companies are catching on to the trend for unisex branding, which is especially evident in natural products.
We are all too aware of the problems men had with our extremely girl pink box for help: clear skin, which is why we launched our male version, help: clear skin men. The contents are exactly the same but the box is a nice manly blue!
help: clear skin men works in exactly the same way as help: clear skin, as it is the same ingredients in the sachets – It works from the inside to fight the bacteria associated with acne helping to prevent the formation of skin blemishes due to its antimicrobial effects.